Ghostwriting is a key part in social media management. In this post, I’d like to dive into the entire process and share some thoughts on the key parts. Audit For starters, learn and audit the person’s style from old posts. Here’s a list of things worth looking at (* indicates important): *Tone (casual, professional, share-only):ContinueContinue reading “Ghostwriting for Social Media”
Tag Archives: linkedin
Images in LinkedIn Posts: Clickable or Non-clickable?
The differences between images and thumbnails in LinkedIn posts are often overlooked in social media management. Last week, someone asked me how to edit a published LinkedIn post and turn a clickable image into a non-clickable, individual one. It was on this day that I realized LinkedIn allows customized thumbnails (clickable images with embedded links). ContinueContinue reading “Images in LinkedIn Posts: Clickable or Non-clickable?”
LinkedIn Analytics for Personal Accounts – Trials, Errors and A Solution that Works
This post is a summary of a recent social media analytics task. I’d like to jot down my thoughts, trials and errors, as well as share the final solution – not 100% ideal, but it works. If you have comments or suggestions, please feel free to leave a note! The task Get more insights intoContinueContinue reading “LinkedIn Analytics for Personal Accounts – Trials, Errors and A Solution that Works”
Jessspeng 