Highlights are basically collections of existing and previous Instagram Stories, featured on the account’s profile page. They extend the 24-hour life of Stories, and more importantly, allow brands to further polish their profile pages with customized thumbnails and captions. In this post, I’ll be sharing some of the most commonly used design strategies for StoryContinueContinue reading “Spice Up Your Instagram Profile with Story Highlights”
Author Archives: huiqianpeng
Ghostwriting for Social Media
Ghostwriting is a key part in social media management. In this post, I’d like to dive into the entire process and share some thoughts on the key parts. Audit For starters, learn and audit the person’s style from old posts. Here’s a list of things worth looking at (* indicates important): *Tone (casual, professional, share-only):ContinueContinue reading “Ghostwriting for Social Media”
Images in LinkedIn Posts: Clickable or Non-clickable?
The differences between images and thumbnails in LinkedIn posts are often overlooked in social media management. Last week, someone asked me how to edit a published LinkedIn post and turn a clickable image into a non-clickable, individual one. It was on this day that I realized LinkedIn allows customized thumbnails (clickable images with embedded links). ContinueContinue reading “Images in LinkedIn Posts: Clickable or Non-clickable?”
LinkedIn Analytics for Personal Accounts – Trials, Errors and A Solution that Works
This post is a summary of a recent social media analytics task. I’d like to jot down my thoughts, trials and errors, as well as share the final solution – not 100% ideal, but it works. If you have comments or suggestions, please feel free to leave a note! The task Get more insights intoContinueContinue reading “LinkedIn Analytics for Personal Accounts – Trials, Errors and A Solution that Works”
More Quick Thoughts on Clubhouse
Since the last article I have organized more events on Clubhouse. As I continue to learn and practice, I’d like to share some new thoughts from a PR practitioner’s perspective. Serve Your Target Listeners Listeners are the most important stakeholders on Clubhouse. To expand your listener base and truly connect with them in chat rooms,ContinueContinue reading “More Quick Thoughts on Clubhouse”
Some Quick Thoughts on Clubhouse
Recently I’ve been planning Clubhouse chats for PR purposes, such as establishing a CEO’s thought leadership or expanding the influence of a startup. After some trials and errors, I’d like to jot down some thoughts on this interesting platform. As I continue to learn and host more Clubhouse rooms, I’ll update this note. Clubhouse logoContinueContinue reading “Some Quick Thoughts on Clubhouse”
Jessspeng 